body{-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;font-family:-apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Oxygen,Ubuntu,Cantarell,Fira Sans,Droid Sans,Helvetica Neue,sans-serif;margin:0}code{font-family:source-code-pro,Menlo,Monaco,Consolas,Courier New,monospace}.header-container-dtc,.header-placeholder{height:74px;width:100%}.header-container-dtc{align-items:center;background-color:#fff;border-bottom:1px solid #d0d0d0;display:flex;gap:5.5rem;padding:0 111px;position:fixed;top:0;z-index:1100}.header-container-dtc.mobile{gap:0;height:88px;justify-content:space-between;padding:1.5rem 1rem;position:fixed;top:0;transition:-webkit-transform .5s ease-in-out;transition:transform .5s ease-in-out;transition:transform .5s ease-in-out,-webkit-transform .5s ease-in-out;width:100vw}.header-container-dtc.mobile>.menu-drawer{align-items:flex-start;background-color:#fff;display:flex;flex-direction:column;gap:2rem;height:100vh;padding:2.5rem;position:absolute;right:100%;top:88px;transition:all .3s ease-in-out;width:100vw;z-index:1000}.header-container-dtc.mobile>.menu-drawer>.menu-item{color:#333;font-size:1.125rem;font-weight:500;line-height:1.75rem}.header-container-dtc.mobile>.menu-drawer>.menu-item.active{color:var(--color-mck-blue-electric)}.header-container-dtc.mobile>.menu-drawer.open{right:0}.header-container-dtc.hidden{-webkit-transform:translateY(-100%);transform:translateY(-100%)}.menu-icon{border-bottom:.75px solid #000;height:12px}.menu-icon,.menu-icon:before{border-top:.75px solid #000;width:21px}.menu-icon:before{content:"";display:block;margin-top:5px}.menu-icon.open{border:none}.menu-icon.open:before{aspect-ratio:1;border:none;color:#333;content:"✕";font-size:1rem;margin-top:-.4rem;width:1.25rem}.logo{align-items:center;display:flex}.navtab{display:flex;flex-grow:1;font-size:var(--fs-16-px);gap:2rem;margin:2px 0}.navtab-item{align-items:center;border-bottom:4px solid transparent;color:#333;display:flex;margin-top:4px;text-decoration:none}.navtab-item.active{border-color:var(--color-mck-blue-electric);color:var(--color-mck-blue-electric)}.sign-in-button{align-items:center;background-color:var(--color-mck-blue-electric);border-radius:4px;color:#fff;display:flex;font-size:var(--fs-16-px);height:32px;justify-content:center;width:80px}.sign-in-button:focus,.sign-in-button:focus-visible,.sign-in-button:hover{background-color:var(--color-mck-blue-electric);color:#fff;outline:none}.footer-container{align-items:center;align-self:flex-end;background-color:#fff;border-top:1px solid #d0d0d0;display:flex;justify-content:space-between;padding:2rem 2.5rem;width:100%}.footer-container>span{font-size:var(--fs-14-px)}.footer-container.mobile{align-items:start;flex-direction:column;gap:1.5rem;padding:1.5rem 1rem}.footer-container.mobile>.logo>img{width:140px}.welcome-container{background:linear-gradient(to right bottom,#051d2c 40%,80%,#2251ff)}.welcome-container>div{height:550px;padding:7rem}.welcome-container.mobile{margin-top:88px;padding:2rem 1rem}.welcome-container.mobile>.item-wrapper{flex-direction:column;gap:1.5rem;height:auto;padding:initial}.welcome-container.mobile>.item-wrapper>.welcome{gap:.75rem}.welcome-container.mobile>.item-wrapper>.welcome>.welcome-text{font-size:2.25rem;line-height:2.75rem}.welcome-container.mobile .video-container{width:100%}.welcome{align-items:flex-start;color:#fff;display:flex;flex-direction:column;gap:1.75rem}.welcome-text{font-size:3.25rem;line-height:4rem}.welcome-text>p{font-family:Bower,sans-serif;font-weight:700;margin:0;text-align:start}.welcome>p{font-size:var(--fs-20-px);line-height:2rem;margin:0}.video-container{width:620px}.what-is-cpa.mobile{display:flex;flex-direction:column-reverse;padding:2rem 1rem}.what-is-cpa.mobile>.cpa-image-wrapper>.cpa-image{max-height:none;max-width:100%;padding-top:1.5rem;width:100%}.what-is-cpa.mobile>.cpa-description{gap:.75rem}.what-is-cpa.mobile>.cpa-description>p{font-size:1.25rem;line-height:2rem}.what-is-cpa.mobile>.cpa-description>h2{line-height:2.25rem}.item-wrapper{color:#212529;display:flex;gap:2.5rem;justify-content:space-between;margin:auto;max-width:1440px;padding:5rem 7rem;width:100%}.cpa-image{-webkit-filter:drop-shadow(0 10px 40px #e6e6e6);filter:drop-shadow(0 10px 40px #e6e6e6);max-height:374px;max-width:573px;width:40vw}.cpa-image-wrapper{align-self:center}.cpa-description{display:flex;flex-direction:column;font-size:var(--fs-16-px);gap:1rem;justify-content:center;line-height:1.5rem}@media(min-width:1200px){.cpa-description{font-size:var(--fs-20-px);line-height:2rem}}.cpa-description>*{text-align:left}.cpa-description>h2{font-family:McKinsey Sans Medium,sans-serif;font-size:2rem;margin:0}@media(min-width:1200px){.cpa-description>h2{font-size:2.25rem}}.cpa-description>p{font-size:var(--fs-16-px);line-height:1.5rem;margin:0}@media(min-width:1200px){.cpa-description>p{font-size:var(--fs-20-px);line-height:2rem}}.cpa-description>ul{padding-left:1rem}.request-demo-button{bottom:18vh;box-shadow:0 4px 4px rgba(0,0,0,.25);position:fixed;right:6vw}.what-can-do{background-color:#fff}.what-can-do.mobile{padding:2rem 1rem}.what-can-do.mobile>div>.cpa-description>p{font-size:1.25rem;line-height:2rem}.what-can-do.mobile>div>.cpa-description>ul{display:flex;flex-direction:column;gap:.5rem;margin:0}.what-can-do.mobile>div>.cpa-description>ul>li>p{font-size:1.25rem;line-height:2rem;margin-bottom:0}.what-can-do.mobile>div>.cpa-image-wrapper>.cpa-image{max-height:none;max-width:100%;padding-top:1rem;width:100%}.why-cpa-image-container{min-width:40vw;position:relative;width:100%}@media(min-width:1400px){.why-cpa-image-container{min-width:560px}}.why-cpa-image-container>img{max-height:298px;max-width:480px;position:absolute;width:30vw}.why-cpa-image-container>img:first-child{left:0;top:0}.why-cpa-image-container>img:last-child{left:6vw;top:11vw}@media(min-width:1400px){.why-cpa-image-container>img:last-child{left:90px;top:180px}}.why-cpa-description>p:first-of-type{font-family:McKinsey Sans Medium,sans-serif}.why-cpa-description>a{align-items:center;color:#000;display:flex;font-size:1rem;gap:1rem;text-decoration:none;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content}.why-cpa-description>a>span{font-family:McKinsey Sans Medium,sans-serif}.why-cpa-description>h2{max-width:500px}.why-cpa-description h2,.why-cpa-description>p{transition:.5s}.why-cpa-description>a:hover{color:var(--color-mck-blue-electric)}.why-cpa-description>a:hover .why-cpa-arrow{-webkit-transform:translateX(15px);transform:translateX(15px);transition:.5s}.why-cpa-arrow{color:var(--color-mck-blue-electric);transition:.5s}.why-cpa.mobile{padding:2rem 1rem}.why-cpa.mobile>div{display:flex;flex-direction:column-reverse;gap:1.5rem}.why-cpa.mobile>div>.why-cpa-image-container{display:flex;flex-direction:column;min-width:40vw;position:relative;width:100%}.why-cpa.mobile>div>.why-cpa-image-container>img{width:85%}.why-cpa.mobile>div>.why-cpa-image-container>img:first-child{position:relative}.why-cpa.mobile>div>.why-cpa-image-container>img:last-child{align-self:flex-end;left:auto;margin-top:-4rem;position:relative;top:auto}.why-cpa.mobile>div>.why-cpa-description>h2{line-height:2.25rem}.why-cpa.mobile>div>.why-cpa-description>p{font-size:1.25rem;line-height:2rem}.why-cpa.mobile>div>.why-cpa-description>a>svg{height:1rem;width:1rem}.what-you-get{background-color:#fff}.what-you-get-wrapper{flex-direction:column}.what-you-get-items-wrapper{display:flex;gap:2rem}.what-you-get-item{box-shadow:0 10px 40px #e6e6e6;flex:1 1;padding:1.5rem;text-align:left}.what-you-get-item>h3{font-family:McKinsey Sans Medium,sans-serif;font-size:var(--fs-20-px);margin:1rem 0}.what-you-get-item>p{font-size:var(--fs-20-px);margin:0}.what-you-get-description{gap:1.5rem}.what-you-get-description>h2{text-align:center;width:100%}.what-you-get.mobile{padding:2rem 1rem}.what-you-get.mobile>.what-you-get-wrapper{gap:1.5rem;height:auto}.what-you-get.mobile>.what-you-get-wrapper>.what-you-get-description{gap:.75rem}.what-you-get.mobile>.what-you-get-wrapper>.what-you-get-description>h2{font-size:2rem;line-height:2.25rem;text-align:start}.what-you-get.mobile>.what-you-get-wrapper>.what-you-get-description>div{font-size:1.25rem;line-height:2rem;margin-bottom:1.5rem}.what-you-get.mobile>.what-you-get-wrapper>.what-you-get-items-wrapper{flex-direction:column;gap:1.5rem}.what-you-get.mobile>.what-you-get-wrapper>.what-you-get-items-wrapper>.what-you-get-item{padding:1rem}.what-you-get.mobile>.what-you-get-wrapper>.what-you-get-items-wrapper>.what-you-get-item>p{line-height:2rem}.what-you-get.mobile>.what-you-get-wrapper>.what-you-get-items-wrapper>.what-you-get-item>h3{font-size:1.5rem;line-height:1.75rem}.generate-insights-container{display:flex;gap:2rem}.generate-insights-container>.cpa-description>h2{width:auto}.generate-insights>.item-wrapper{flex-direction:column;gap:3rem;position:relative}.generate-insights>.item-wrapper>h2{font-family:McKinsey Sans Medium,sans-serif;font-size:2rem;margin:0}@media(min-width:1200px){.generate-insights>.item-wrapper>h2{font-size:2.25rem}}.generate-insights>.item-wrapper>.carousel-dots-container{bottom:2rem;display:flex;gap:.75rem;justify-content:center;left:0;position:absolute;right:0}.generate-insights>.item-wrapper>.carousel-dots-container>.carousel-dot{background-color:#d0d0d0;border-radius:50%;cursor:pointer;height:1rem;width:1rem}.generate-insights>.item-wrapper>.carousel-dots-container>.carousel-dot.active{background-color:var(--color-mck-blue-electric)}.generate-insights-arrow-button{background-color:transparent;border:none;cursor:pointer;height:-webkit-fit-content;height:-moz-fit-content;height:fit-content;margin:auto}.generate-insights-image{height:320px}.generate-insights.mobile>div{min-height:730px;padding:2rem 1rem;position:relative}.generate-insights.mobile>div>h2{font-family:McKinsey Sans Medium,sans-serif;font-size:2rem;line-height:2.25rem;margin-bottom:.75rem;text-align:start}.generate-insights.mobile>div>.generate-insights-container{display:flex;flex-direction:column-reverse;gap:1.5rem}.generate-insights.mobile>div>.generate-insights-container>.cpa-description{gap:.25rem}.generate-insights.mobile>div>.generate-insights-container>.cpa-description>h2{font-size:1.5rem;line-height:2rem}.generate-insights.mobile>div>.generate-insights-container>.cpa-description>p{font-size:1.25rem;line-height:2rem}.generate-insights.mobile>div>.generate-insights-container>.generate-insights-image{aspect-ratio:16/9;height:auto;padding-top:0;width:100%}.generate-insights.mobile>div>.carousel-dots-container{bottom:2rem;display:flex;gap:.75rem;justify-content:center;left:0;position:absolute;right:0}.generate-insights.mobile>div>.carousel-dots-container>.carousel-dot{background-color:#d0d0d0;border-radius:50%;cursor:pointer;height:1rem;width:1rem}.generate-insights.mobile>div>.carousel-dots-container>.carousel-dot.active{background-color:var(--color-mck-blue-electric)}.featured-insights{background-color:#fff}.featured-insights>.item-wrapper{flex-direction:column}.featured-insights>.item-wrapper>h2{font-family:McKinsey Sans Medium,sans-serif;font-size:2rem;margin:0;text-align:left}@media(min-width:1400px){.featured-insights>.item-wrapper>h2{font-size:2.25rem}}.featured-insights>.item-wrapper>a{align-items:center;color:#000;display:flex;font-size:var(--fs-16-px);gap:.5rem;text-decoration:none;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content}.featured-insights>.item-wrapper>a:hover{color:var(--color-mck-blue-electric)}.featured-insights>.item-wrapper>a:hover .featured-insights-arrow{-webkit-transform:translateX(15px);transform:translateX(15px);transition:.5s}.featured-insights-arrow{color:var(--color-mck-blue-electric);transition:.5s}.featured-insights-container{display:flex;gap:1.5rem}.featured-insights-item{display:flex;gap:1rem;width:49%}.featured-insights-item-image{background-position:50%;background-size:cover;height:204px;min-width:204px}.featured-insights-item-description{text-align:left}.featured-insights-item-description>h2{font-size:var(--fs-20-px);font-weight:500;line-height:1.75rem;margin:0}@media(min-width:1400px){.featured-insights-item-description>h2{font-size:var(--fs-24-px);line-height:2.25rem}}.featured-insights-item-description>h2>a{color:#000;font-family:McKinsey Sans Medium,sans-serif;text-decoration:none}.featured-insights-item-description>h2>a:hover{color:var(--color-mck-blue-electric)}.featured-insights-item-description>p{font-size:var(--fs-16-px);line-height:1.5rem;margin:.5rem 0 0}@media(min-width:1400px){.featured-insights-item-description>p{font-size:var(--fs-18-px);line-height:1.75rem}}.featured-insights.mobile{padding:2rem 1rem}.featured-insights.mobile>div{display:flex;flex-direction:column;position:relative}.featured-insights.mobile>div>h2{font-size:2rem;line-height:2.25rem;margin-bottom:1.5rem}.featured-insights.mobile>div>a>span,.featured-insights.mobile>div>h2{font-family:McKinsey Sans Medium,sans-serif}.featured-insights.mobile>div>.featured-insights-container>.featured-insights-item{flex-direction:column;gap:1.5rem;width:100%}.featured-insights.mobile>div>.featured-insights-container>.featured-insights-item>.featured-insights-item-image{aspect-ratio:1;height:auto;width:100%}.featured-insights.mobile>div>.featured-insights-container>.featured-insights-item>.featured-insights-item-description{display:flex;flex-direction:column;gap:.25rem;margin-bottom:.75rem;min-height:14.25rem}.featured-insights.mobile>div>.featured-insights-container>.featured-insights-item>.featured-insights-item-description>h2>a{display:block;font-size:1.5rem;line-height:2rem;width:100%}.featured-insights.mobile>div>.featured-insights-container>.featured-insights-item>.featured-insights-item-description>p{font-size:1.25rem;line-height:2rem;margin:0}.featured-insights.mobile>div>a{color:#000;display:flex;font-weight:500;gap:.75rem;line-height:1.5rem}.featured-insights.mobile>div>a>svg{width:1rem}.featured-insights.mobile>div>.carousel-dots-container{display:flex;gap:.75rem;justify-content:center;margin-top:1.5rem}.featured-insights.mobile>div>.carousel-dots-container>.carousel-dot{background-color:#d0d0d0;border-radius:50%;cursor:pointer;height:1rem;width:1rem}.featured-insights.mobile>div>.carousel-dots-container>.carousel-dot.active{background-color:var(--color-mck-blue-electric)}.dtc-button{border:none;cursor:pointer;font-size:var(--fs-16-px);line-height:1.5rem;padding:.5rem 1rem}.dtc-button-primary{background-color:#2251ff;color:#fff}.dtc-button-primary:hover{background-color:#0033f0}.dtc-button-primary:disabled{background-color:#e6e6e6;color:#b3b3b3}.dtc-button-secondary{background-color:#fff;color:#333}.dtc-button-secondary:hover{background-color:#f7f7f7}.dtc-button-secondary:disabled{background-color:#e6e6e6;color:#b3b3b3}.request-demo-form{margin:auto;max-width:1440px;padding:4.5rem 7rem;width:100%}.request-demo-form-inputs-container{grid-row-gap:1.5rem;grid-column-gap:3rem;-webkit-column-gap:3rem;column-gap:3rem;display:grid;grid-template-columns:1fr 1fr;margin-top:2rem;row-gap:1.5rem}.request-demo-form-input--full-width{grid-column:1/-1}.request-demo-form-wrapper{display:flex;flex-direction:column}.request-demo-form-title{margin:0 0 2rem}.request-demo-form-description{font-size:var(--fs-24-px);line-height:1.5rem;margin:0;text-align:left}.request-demo-form-policy{color:var(--color-mck-super-dark-gray);font-size:.875rem;margin:3rem 0 1.5rem;text-align:left}.request-demo-form-input{position:relative;text-align:start}.request-demo-form-label{margin-bottom:.5rem}.request-demo-form-dropdown{background-color:#fff;border-color:#b3b3b3!important;display:flex!important;justify-content:space-between!important;min-height:38px;width:100%}.request-demo-form-dropdown.is-invalid{border-color:rgba(220,53,69,.9)!important}.request-demo-form-submit{margin-right:auto;width:148px}.request-demo-form.mobile{margin-top:88px;padding:2rem 1rem}.request-demo-form.mobile>.request-demo-form-title{font-family:Bower,sans-serif;font-size:2.25rem;font-weight:700;line-height:2.75rem;margin-bottom:.75rem}.request-demo-form.mobile>.request-demo-form-description{font-size:1.25rem;font-weight:400;line-height:2rem}.request-demo-form.mobile>form>.request-demo-form-inputs-container{gap:1rem;grid-template-columns:none;margin:1.5rem 0}.request-demo-form.mobile>form>.request-demo-form-inputs-container>.request-demo-form-input{margin:0!important}.request-demo-form.mobile>form>.request-demo-form-inputs-container>.request-demo-form-input>.request-demo-form-label{font-size:1rem;line-height:1.5rem}.request-demo-form.mobile>form>.request-demo-form-policy{line-height:1.25rem;margin-top:0}.request-demo-form.mobile>form>.request-demo-form-submit{height:40px;width:81px}@font-face{font-family:McKinsey Sans;font-style:normal;font-weight:400;src:url(/micro-fe/dtc-landing/static/media/McKinseySans-Regular.8b3ccd36987122d90459.eot);src:local("McKinsey Sans"),url(/micro-fe/dtc-landing/static/media/McKinseySans-Regular.bfa97fa508fe16bf7175.woff2) format("woff2"),url(/micro-fe/dtc-landing/static/media/McKinseySans-Regular.2d39cb74ea5d6cfc0ff1.woff) format("woff")}@font-face{font-family:McKinsey Sans;font-style:normal;font-weight:500;src:url(/micro-fe/dtc-landing/static/media/McKinseySans-Medium.24ee619ec2ddfc108d02.eot);src:local("McKinsey Sans"),url(/micro-fe/dtc-landing/static/media/McKinseySans-Medium.d6a7d1183a70c76e3047.woff2) format("woff2"),url(/micro-fe/dtc-landing/static/media/McKinseySans-Medium.7c2f434b4d8796679fcb.woff) format("woff")}@font-face{font-family:McKinsey Sans;font-style:normal;font-weight:300;src:url(/micro-fe/dtc-landing/static/media/McKinseySans-Light.7a901f2594c0e16ab607.eot);src:local("McKinsey Sans"),url(/micro-fe/dtc-landing/static/media/McKinseySans-Light.6577212de268dddd0316.woff2) format("woff2"),url(/micro-fe/dtc-landing/static/media/McKinseySans-Light.0fc32b4f081bf6421a39.woff) format("woff")}@font-face{font-family:McKinsey Sans;font-style:italic;font-weight:400;src:url(/micro-fe/dtc-landing/static/media/McKinseySans-Italic.a57a30b0d8326fa1e13e.eot);src:local("McKinsey Sans"),url(/micro-fe/dtc-landing/static/media/McKinseySans-Italic.f31d591a432dd88f3543.woff2) format("woff2"),url(/micro-fe/dtc-landing/static/media/McKinseySans-Italic.fb9d1c00c2ae877060ac.woff) format("woff")}@font-face{font-family:McKinsey Sans;font-style:italic;font-weight:300;src:url(/micro-fe/dtc-landing/static/media/McKinseySans-LightItalic.f34a9c69acfccf307354.eot);src:local("McKinsey Sans"),url(/micro-fe/dtc-landing/static/media/McKinseySans-LightItalic.e779ac69e0713d0b94ae.woff2) format("woff2"),url(/micro-fe/dtc-landing/static/media/McKinseySans-LightItalic.81e94075e3cf5caded3e.woff) format("woff")}@font-face{font-family:McKinsey Sans;font-style:italic;font-weight:500;src:url(/micro-fe/dtc-landing/static/media/McKinseySans-MediumItalic.112b8080be0d3578f9f4.eot);src:local("McKinsey Sans"),url(/micro-fe/dtc-landing/static/media/McKinseySans-MediumItalic.cab4de62df965dbe1a1e.woff2) format("woff2"),url(/micro-fe/dtc-landing/static/media/McKinseySans-MediumItalic.58cc23b47c37a060dfbb.woff) format("woff")}*{box-sizing:border-box;font-family:McKinsey Sans Regular,sans-serif}.App{display:flex;flex-direction:column;min-height:100vh;text-align:center}body{background-color:#f5f5f5}.login-instructions.mobile{margin-top:88px;padding:2rem 1rem}.login-instructions.mobile .video-container{width:100%}.mvi-intro-video.mobile{margin-top:88px;padding:2rem 1rem}.mvi-intro-video.mobile .video-container{width:100%}